Project Overview:
I was tasked in developing the Trekkerz brand book, which would serve as a comprehensive guide to the brand’s story, identity and messaging.
I developed a set of rules for the logo, typography, color scheme, and iconography. The result was a brand book that provided a clear and consistent vision for the Trekkerz brand.
Project Plan:
In the planning stage of the Trekkerz brand book, the focus was on defining the visual elements that would make up the brand identity. This included establishing rules and guidelines for the logo, typography, color scheme, and iconography.
The logo rules outlined how the logo would be used and positioned in different contexts, as well as the approved color variations and sizes.
The typography rules established which font family would be used for the brand name, as well as other fonts for body copy and headlines.
The color scheme guidelines defined a consistent palette that would be used across all marketing materials, ensuring a cohesive and recognizable look and feel.
Process and Implementation:
The layout and supporting imagery were important components of the brand book. The layout had to be visually appealing, easy to navigate, and organized in a logical and coherent way.
The supporting imagery also played an important role in the brand book, as it helped to convey the brand's values and personality in a visual way.
User Experience:
The brand book for Trekkerz was built using Adobe Illustrator. This allowed the branding specialist to create vector-based graphics, such as the logo and iconography, that could be easily scaled to different sizes without losing quality.
Illustrator also provided a range of tools and features that were useful for creating layouts, selecting colors, and organizing the various elements of the brand book. The software's precision and flexibility were particularly valuable when creating the typography rules, as it allowed for precise control over font sizes and spacing.
Overall, Illustrator was a powerful tool for creating a professional and cohesive brand book for Trekkerz.
Deliverable:
The deliverable of the Trekkerz brand book project was a comprehensive guide to the brand's identity and messaging, including rules for the logo, typography, color scheme, and iconography, as well as examples of their proper usage.