Project Overview:
The project aimed to develop a comprehensive set of marketing materials for the Trekkerz brand, including icons, t-shirt demos, tags, and marketing videos that effectively reinforced the brand's identity and message.
Project Plan:
For the icons, I focused on creating simple and intuitive graphics that convey the brand's values and products. For the t-shirt, I set out to use the colour palette in a unique way to ensure that the finished product was of high quality and accurately represented the Trekkerz brand.
Process and Implementation:
When it came to the marketing videos they were created using Premiere Pro and After Effects with a focus on creating visually interesting materials that reinforce the brand. The rough cut of the footage is created in Premiere with motion graphic elements and animations added in After Effects to show off the feel of the brand.
User Experience:
The marketing materials for the Trekkerz brand are intended to evoke a sense of adventure, freedom, and connection with nature in the user. Through the use of visually compelling imagery, bold graphics, and persuasive messaging, the materials are designed to inspire the viewer to embark on their own outdoor adventures and explore the world around them.
Whether it's through the use of vibrant color schemes, stunning landscape photography, or emotive video footage, the materials are carefully crafted to create an emotional connection with the viewer and encourage them to embrace the Trekkerz brand and its values. Ultimately, the materials are intended to make the user feel inspired, empowered, and ready to take on the world.
Deliverable:
The deliverable of the Trekkerz marketing project include a set of cohesive and effective marketing materials, including icons, t-shirt designs, tags, and marketing videos, that effectively communicate the brand's values and identity to its target audience.